As far as art goes, Eli and Edythe Broad rule LA (by the way, Broad is pronounced BROH-de like ‘yo bro’). The billionaire-philanthropist couple has been buying up important works of modern and contemporary art since the 1970s, and ever since then they have been generous in lending out those pieces to museums and exhibitions. However, the opening of this museum marks a special occasion as they have decided to showcase their personal collection to the public.
The Broad, located in Downtown Los Angeles, opened its doors to the public on September 20th, 2015. And I, as your resident ride-or-die art enthusiast, was able to score the insider’s look and do the busy work so that you could have the best visit ever. Here is a breakdown of what you need to know about this new museum.
Oh boy. So, ticketing to this museum is free (thanks Eli and Edythe!) and can be reserved in advance here. However, all online tickets have been reserved through mid-October. BUT! Worry not, because that is not the only way to get into the museum.
If you are ready to work a little bit, you can get to the museum door early in order to pick up a standby ticket (limited numbers available). I did this at 7:45AM on a Sunday morning because
suburbia has dulled me and I jumped at the chance to feel alive again I care about you, dear reader, and wanted to make absolute sure that I got a ticket on opening day so that I can tell you all about it.
The tickets are grouped into half-hour time slots. Mine was for the 10:30AM entrance and I would highly suggest you to go no later than 11AM if you want to make the Yayoi Kusama exhibition in good time.
I felt very happy amongst these galleries. Many works were familiar to me since the Broads have a habit of lending them out to other museums. The lighting was exquisite and the space vast. There were quite a few well-known pieces:
The most popular work at the Broad is, of course, Yayoi Kusama’s Infinity Room. In fact, this is usually the most popular work at any exhibition. This room, back in 2013, inspired a mob outside of David Zwirner on its last day and people waited in the New York cold for up to five hours just to catch a 45-second glimpse of it. Thankfully, the Broad came up with a better management system than a physical queue. You make your reservation to the room with your cellphone number, and within 10 minutes of your reservation, the system texts you. My wait time was about an hour, which gave me the perfect amount of time to roam the two floors of art.
This is my second time seeing the Infinity Room, and I must say that the pictures are often more beautiful than the experience itself. 45 seconds is not nearly enough time to enjoy it, and typically you will spend all of it taking photos. I wish that I could’ve spent a few minutes in there.