Last week it was London’s annual Frieze week. This meant a week of hectic art fever in the capital. Not only did two gigantic white tents – as well as a sculpture garden – take over Regent’s park, but all over London galleries and museums organised events to coincide with Europe’s most exciting commercial art fair and ride the wave of all-round Frieze-mania. Besides openings, artist performances, talks, huge auction sales and ‘art marathons’ (see the Serpentine’s ‘Transformation Marathon’ that occurred past Saturday), there was also the occasional alternative art fair. One such fair is SUNDAY.
Set up as a low-key, low-budget satellite site to Frieze in Regent’s park – a 10 min walk away – SUNDAY has a reputation as the cooler addition to the frenzied art fair week. Staged in Ambika P3’s subterranean space on Marylebone Road, the fair attracts its visitors and evokes their intrigue with a few hundred playful, funky, experimental artworks in a wide range of media as presented by a set of relatively unknown, young, up-and-coming galleries from Europe and North America.
SUNDAY is difficult to compare directly with the big money, big business violence of Frieze, happening just down the road. Upon arrival you were led – instead of past glamorous VIP booths and expensive-ticket queues toward security-manned gates – through a windy outdoor corridor of what felt like an industrial carpark, with unassuming white A4’s pointing the way towards free entry to the fair. The obscurity of this slightly mystifying walk was resolved as the fair’s entrance opened up onto an indoor balcony from which visitors had a direct overview of most of its interior, a set of metalwork stairs leading down into the large, open-plan main room.